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Meta advertising with a personal approach

Advertising that fits your business story — from the right message to a thoughtful next step for your client.

Explore both packages
Strategy + implementation + follow-up

What I bring to our work together

With me, you work directly with someone who understands strategy, sales and implementation. I get to know your offer first, then create and manage Facebook and Instagram campaigns, refining them based on the response.

A wider view of your business

I combine more than 20 years of business experience with an understanding of sales, positioning and offer development. When planning your advertising, I also consider who the offer is for and how it supports your growth.

Personal management from the first plan to ongoing improvements

I personally lead the strategy, ad creation, performance reviews and agreed implementation. You know who you are working with, why we are testing something and what we will improve next.

Connecting advertising with follow-up

Interest needs a clear next step. Where appropriate, I connect your advertising with the FormaBella System so leads are organised, prospects receive relevant messages and you can follow the journey towards working together.

Choose the scope of our work

Two packages. Personal support for your growth.

I personally manage your Facebook and Instagram advertising — from strategy and ad creation to reviewing results and planning the next step for each prospective client.

We start with your ideal client, offer and business goals. Together, we choose a focus, then use advertising and agreed follow-up to build a journey from first interest to registration, a conversation or a purchase.

Package 01 · Focus

Personally managed Meta Ads

€480 + VAT / month

For one priority offer you want to bring to the right audience, with a clear strategy and ongoing campaign management.

What our work includes

  • An initial review of your ideal client, priority offer and previous advertising, plus a plan for one offer pathway.
  • Facebook and Instagram campaign setup and personal management, with awareness, consideration and conversion messaging tailored to the available budget.
  • Ad copy, graphics and basic video editing using your supplied materials; up to 4 new ad variations per month.
  • Weekly analysis and optimisation; creative reviews approximately every 2–3 weeks, plus retargeting where audience size supports it.
  • If you use an eligible FormaBella System plan: connection of one agreed lead capture route, source tagging and one simple automation, such as a welcome email and an internal notification.
  • Recommendations for your existing landing page and lead follow-up.
  • A monthly performance summary and one strategy call.

We use your existing landing pages and programme delivery setup. A new funnel with pages and a longer email sequence is included in the second package.

I want Meta Ads management
Package 02 · Connected growth

Meta Ads + FormaBella System

€1,000 + VAT / month

For connected client acquisition: I connect your advertising with the FormaBella System so registrations, contacts, follow-up messages and sales steps work together in one clear journey.

Everything in the first package, plus

  • A more detailed customer journey shaped around your offers; up to 2 connected offer pathways introduced in stages.
  • More extensive testing, with up to 8 new ad variations per month in total.
  • Initial creation or improvement of one funnel in the FormaBella System: a landing page and a thank-you or next-step page.
  • Campaign and form connections to your contacts, with segmentation by lead source and programme interest.
  • An initial welcome and nurture sequence of up to 7 emails, plus relevant registration reminders, replay follow-up or discovery-call reminders.
  • Pipeline stages, internal notifications and follow-up tasks so you can see who is interested and what should happen next.
  • Follow-up introducing a relevant programme or inviting suitable prospects to a conversation; review of the journey from ad to registration, booking and sale where tracking allows.
  • Ongoing improvements to the agreed funnel and automations, plus two strategy and review calls per month.

We agree a monthly implementation plan, starting with one complete journey before introducing the next. The initial page build and email sequence are a one-time part of the agreed scope.

I want connected growth

How this works with the FormaBella System

The monthly fees of €480 and €1,000 + VAT cover my services. You pay advertising spend directly to Meta. The FormaBella System subscription and additional usage, such as SMS or emails above your allowance, are billed separately.

Direct capture from Meta lead forms and the more advanced automations described require the Move Forward or Grow plan. Before we start, we check your plan and agree the implementation scope.

The Grow plan already includes agreed Meta Ads management. If you use it, we align any upgrade with the services already included and quote for the additional scope, so you do not pay twice for the same work.

You provide your core content, photographs and video footage; I provide recording briefs and the agreed advertising and implementation work. Additional funnels, major website changes and extensive video production are quoted separately.

Explore the FormaBella System and Grow plan

Let’s explore what will move your offer forward.

On a free 15-minute call, we will look at your goals, existing advertising and a suitable next step.

Book a free introductory call